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The Marketing Glossary

The Marketing Glossary

 

Description

The internationally acclaimed encyclopedic handbook of marketing – designed for business professionals, business students, and business owners. Useful to anyone who needs to understand and apply the most essential concepts in marketing, sales, advertising, PR, and market research. More than 1, 400 detailed definitions, formulas, checklists, examples, and real-life applications.

The Marketing Glossary is a best-selling reference book whose hardcover edition was published by the American Management Association. It is used as a recommended textbook and library volume in colleges and universities worldwide.

“Mark N. Clemente's excellent reference work … is also available as an e-book. Imagine the points you can score in meetings with all that knowledge at your fingertips!” - Jonathan Jackson, book reviewer, ecommerce.internet.com

Visit the Apple iBookstore for other business eBooks and research studies by Mark N. Clemente:

- Winning Through the Art of Words: Mark Clemente’s Guide to Interpersonal Influence to Sell Yourself … or Anything!

- Organizational Acupuncture: A Leader's Guide to Attaining and Maintaining Corporate Health

- Organizational Archaeology: A Research-Based Framework for Analyzing, Managing or Integrating Corporate Cultures

- Hiring Consulting & Professional Services Firms: The Purchaser’s Perspective

- Consulting & Professional Services Firm Hiring by U.S. Middle-Market Companies: 2009-2010

- Lessons in Leadership

- Empowering Human Resources in the Merger and Acquisition Process

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Rated 5/5 based on 2 customer reviews.

 

5/5 stars

Two thumbs up

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Great reference! Highly recommended for everyone in the business world.

5/5 stars

College student

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Excellent reference! Highly recommend

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The information may be outdated (2011-05-01 21:04:54). For actual information go to iTunes


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